Project Overview

I had the privilege of working on Adore Beauty, Australia's premier online beauty retailer, established since 2000. The goal was to further advance its digital platform to adapt to modern customer needs, enhancing user experience while navigating through over 200 beauty brands and 15,000+ products.

Technical Stack

I tactically employed an array of state-of-the-art technologies to boost the website's performance and user engagement. The front-end was built using Next.JS and Nuxt.JS, two powerful JavaScript frameworks known for their speed and efficiency. To manage data and build APIs, I used GraphQL and Hasura, ensuring smooth communication among different parts of the application. I integrated Algolia for reliable and relevant search capabilities, adding to the platform’s user-friendliness. The entire project was managed using Bitbucket for version control, Jira for task tracking, and I implemented continuous integration/continuous delivery (CI/CD) practices through Pipelines.

Key Features & Achievements

On the Inclusivity front, I helped promote a diverse range of beauty needs, reinforcing Adore Beauty's commitment to catering to all types of beauty lovers. I was actively involved in promoting sustainable and eco-friendly products, in line with the brand's ethical commitment. I also introduced virtual try-on features to simulate physical shopping experiences, enhancing customer decision-making.

Project Impact

The project successfully resulted in an intuitive, highly responsive digital platform that brings inclusive, sustainable and innovative shopping experiences to users. Adore Beauty is at the forefront in terms of user-centric online beauty retail, and this project further reinforced those attributes.